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2026-04-21

What we look at before writing anything

Most 'we need software' problems are a missing connection, not a missing company.

We ask to see the actual thing: the spreadsheet, the inbox rule, the website, the export that someone dreads.

If two systems already hold the data, we connect them. If a person is the integration, we automate the person-shaped gap. If judgment is required, we put a model on that part and leave the rest alone.

The missing piece is usually smaller than it felt in the meeting.